social media – Nick Alsis

3 Ways To Optimize Your Freelance Writing For Social Media

December 3, 2018 No Comments

Freelance writers are often in a disadvantaged position in the modern economy. They are expected to perform hours upon hours of work and then market that work in a crowded marketplace. In many cases, it is possible for individuals to become overwhelmed by this prospect. The writing abilities that they have do not always translate to marketing. Nevertheless, these individuals should not despair. There are a few basic steps that individuals can take to market their work and optimize their writing for social media.

Focus on headlines

Headlines are one of the most important aspects of freelance writing for social media. They are often the first interaction that the public has with an individual’s work. Freelance writers have to spend time perfecting and analyzing their headlines. They have to make sure that those headlines are properly worded and are tested for their appeal to a wide public. Many freelance writers use the tools of search engine optimization (SEO) in order to learn this connection. SEO involves picking the right headlines that will be viewed by the most potential visitors to an individual’s website on a wide variety of search engines and social media platforms. Writing the headline requires almost as much time and care as writing an effective short article.

Expand your audience

One common way of expanding an audience is by using different social media platforms. Freelance writing should be tailored to the platforms that an individual wants to work with. A particular article that is successful on Pinterest may not be as popular on Facebook or Twitter. However, freelance writers are often focused on gaining as many followers and views as possible. They should be willing to explore the opportunities offered by multiple networks with multiple headlines. Writers like Colby Lee Burke are able to tailor messages to these networks and gain a considerable amount of travel writing success. More social media platforms mean more viewers, more engagement, and the expansion of an individual’s base of readers.

Engage with commenters

Commenters are the secret to social media success for freelance writers. These are the individuals who engage with a post and write either in support or disapproval of an individual’s work. They are often seen as annoying or harassing. In some cases, they are in fact bad faith actors. These commenters should certainly be ignored by a freelance writer. But in the vast majority of cases, commenters are an opportunity to expand an individual’s reach and the depth and breadth of their social media support. A comment on a post is a method of engagement that shows an individual who is interested in their work and what support they may have. Comments on a post can be liked and shared. There can be replies that are either supportive or dismissive. Those replies serve as more content that can be viewed and shared by social media followers. In some cases, a clever reply to a comment can result in more social media traffic than an original post of freelance writing.

The job of being a freelance writer often seems daunting. There are no institutions to support an individual and no benefits systems to help them if they submit a poorly viewed article. Instead, successful freelance writers like Colby Lee Burke have to optimize their own work for the social media landscape. By taking these basic steps, writers can better position their work for likes, clicks, and eventual income from their work.

News

Luigi Wewege Discusses Social Media Strategies for Musicians and Speakers

June 27, 2016 No Comments

Social media essentially functions as a massive loudspeaker through which aspiring musicians, artists and entertainers can reach an audience of an almost limitless size. The issue, of course, is that everyone and anyone is able to access these figurative speakers, making it difficult for even the most talented artists to stand out from the crowd. Luigi Wewege believes that there are several highly effective strategies for overcoming this minor obstacle provided the artist has a message that will resonate with the audience they are trying to reach.

According to the expert, artists who wish to be heard through the powerful speakers found in concert venues all over the world have to understand precisely who makes up their prospective target audience. Once the target audience is identified, the artist has to communicate with those individuals in a manner that ensures not just their continued engagement, but also their loyalty as future promoters. This is how an artist can begin to spread their music and their creativity with the help of a team of ambassadors who can vouch for the talent they have already witnessed while also feeling a sense of personal investment in the artist’s continued success.

Creating a powerful platform through social media requires the help of others, and reaching out to those who have already cultivated a solid following of their own is just one of many steps involved in this process. There is a lot of work that goes into any kind of success, regardless of the profession one is pursuing or the level of natural talent he or she possesses.

News

Dr. Sid Solomon Discusses Necessity of Social Media Marketing Across All Industries

April 27, 2016 No Comments

There is no executive in any industry that would attempt to make the claim that a strong social media presence is entirely unimportant or only yields a relatively insignificant benefit, but that does not mean that the business practices relating to social media use begin to even approach something resembling ideal. According to Dr. Sid Solomon, far too many business leaders are delegating critical social media responsibilities to entry-level personnel instead of taking full advantage of what is still a rapidly evolving platform for all manner of marketing purposes.

Dr. Solomon, a dentist practicing out of the Greater Los Angeles area, notes that many of his patients fall into a category social media experts refer to as “always-connected customers.” Without a focused and effective approach to social media that encourages a strong digital presence from personnel at every level of the business hierarchy, many companies have created an organizational blind spot that will ultimately harm the business over the long run. There is simply no business or industry that can afford to ignore the absolutely critical nature of fostering consistent digital engagement with potential consumers.